Norway: relevance of sponsored advertising in social media by generation 2018

This statistic displays the result of a survey on the relevance of sponsored advertising in social media in Norway in 2018, by generation. As reported by Deloitte, 10 percent of Gen Z respondents stated that sponsored advertising in social media has a high relevance. 30 percent of individuals in this age group felt that it is not relevant.

To what extend do you feel that sponsored advertising in social media is relevant?

Characteristic	High relevance	Small relevance	None relevance	I don't use social media
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-
-	-	-	-	-

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Release date

November 2018

More information

Region

Norway

Survey time period

2018

Number of respondents

2,021 respondents

Age group

14-75 years

Method of interview

Online survey

Supplementary notes

The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

Missing percentage points to 100 percent are probably due to rounding.

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