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Brand value* of UniCredit from 1st quarter to 4th quarter 2018
(in million euros)
UniCredit: brand value Q1-Q4 2018
This statistic depicts the brand value of UniCredit from the first to the fourth quarter of 2018. According to data provided by Adwired, the highest value of the brand was registered in the third quarter of 2018, when it reached about 5.1 billion euros.
Brand value* of UniCredit from 1st quarter to 4th quarter 2018
(in million euros)
Brand value in million euros
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Source

In cooperation with
Adwired AG
Release date

February 2019

Region

Worldwide, Italy

Survey time period

January 1, 2018 to December 31, 2018

Supplementary notes

*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018

UniCredit: brand value Q1-Q4 2018
This statistic depicts the brand value of UniCredit from the first to the fourth quarter of 2018. According to data provided by Adwired, the highest value of the brand was registered in the third quarter of 2018, when it reached about 5.1 billion euros.
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