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UniCredit brand value Q1-Q4 2018

As of the last quarter of 2018, the Italian bank UniCredit registered a brand value of approximately 4.6 billion euros. According to data provided by Adwired, this represented a decrease compared to the previous quarter, when its brand value reached about 5.1 billion euros. In 2019, UniCredit reported an annual revenue of almost 19 billion euros and a net profit of 3.4 billion euros.


UniCredit is an Italian global banking and financial services group. Headquartered in Milan in the recently built UniCredit Tower, the bank generates almost half of its revenue on the Italian market. Moreover, UniCredit operates in several segments across the banking sector, the most profitable of which is commercial banking.

Among the leading banks in Italy

UniCredit is among the leading banks in Italy, challenged only by Intesa Sanpaolo. For example, UniCredit was the largest bank in the country in terms of total assets. On the other hand, with a market capitalization of 35 billion euros, Intesa Sanpaolo performs much better on the Milan Stock Exchange compared to UniCredit. Despite their differences and thanks to their international presence, the two banking groups also rank among the leading banks in Europe.

Brand value of UniCredit from 1st quarter to 4th quarter 2018

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In cooperation with
Adwired AG
Release date

February 2019


Worldwide, Italy

Survey time period

January 1, 2018 to December 31, 2018

Supplementary notes

*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018

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Statistics on "Leading banks in Italy"

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