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Ranking of BNP Paribas and Societe Generale banks in 2015-2019, by brand value

In a global ranking, BNP Paribas and Société Générale were the first French banks regarding brand value. As of 2019, BNP Paribas’ value amounted to more than 14.7 billion U.S. dollars, and Société Générale followed with a brand value of more than seven billion dollars. That same year, regarding market capitalization in France, both banks also held the first and third place respectively.

Main French banks

  Although, BNP Paribas and Société Générale had a high brand value in international comparison, the Crédit Agricole Group was the bank with the highest number of customers in 2017: about 50 million. When it comes to Internet-only banks, the Boursorama bank (Société Générale) took the lead in 2019, accounting for about 1.5 million clients.   

Digital banking making an entrance on the market

  The growth of online banks reflects the increasing trend of digital banking: in France, the penetration of online banking has been building up over the years and reached more than 60 percent of the population in 2017/2018. In addition to this, mobile banking applications also seem to become popular: for instance, the app “Ma banque Crédit Agricole” counted over 4,700 visitors during the month of April 2019.

Brand value of BNP Paribas and Societe Generale banks in France from 2015 to 2019

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Sources

Release date

February 2020

Region

France

Survey time period

2015 to 2019

Supplementary notes

The source provides further calculation of brand value context in the methodology section of the report (this calculation is a multiplication of Brand Strength Index, Brand Royalty Rate and brand specific revenues).

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