Lavazza: brand value in Q1-Q3 2018

This statistic depicts the brand value of Lavazza from the first to the third quarter of 2018. According to data provided by Adwired, the highest value of the brand was registered in the second quarter of 2018, when it reached about 305 million euros.

Brand value* of Lavazza from the 1st quarter to the 3rd quarter 2018

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Source

In cooperation with
Adwired AG
Release date

February 2019

Region

Worldwide, Italy

Survey time period

January 1, 2018 to July 1, 2018

Supplementary notes

*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018

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