Leading types of retail apps worldwide 2018

This statistic presents the most popular types of retail apps based on downloads worldwide in 2018. According to the findings, digital-first retailers were the most downloaded retail apps in 2018, accounting for 69 percent of all downloads. In second place were peer-to-peer marketplaces which had a download share of 24 percent.

Most popular types of retail apps based on downloads worldwide in 2018

Percentage of downloads
Digital-first retailers69%
Peer-to-peer marketplaces24%
Store-based merchants5%
Coupons and third-party loyalty app3%
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Sources

Release date

March 2019

Region

Worldwide

Survey time period

2018

Supplementary notes

Figures may not add up to 100 percent due to rounding.

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Statistics on "Mobile internet usage worldwide"

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