Average YouTube engagement rate in Poland 2018, by channel category

This statistic shows the result of a survey on the average engagement rate for YouTube videos in Poland in 2018, broken down by channel category. According to the survey, Internet users loved to watch entertainment content in 2018 and were very eager to share their opinions on individual videos. As a result, the Entertainment category reached the highest engagement rate in the sample (10 percent), calculated as the sum of all interactions (likes/dislikes + comments + sharing) divided by the number of views.

Average engagement rate for YouTube videos in Poland in 2018, by channel category

YouTube channel categoryEngagement rate
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Source

Release date

January 2019

Region

Poland

Survey time period

January to May, 2018

Number of respondents

11,151 respondents

Special properties

Videos uploaded on 431 different YouTube channels associated in the LifeTube network.

Supplementary notes

Categories were created on the basis of LifeTube's expert knowledge and qualitative analysis of the examined channels. LifeTube brings together only qualitative content creators and steadily developing YouTube channels, therefore the sample is not representative of all content published on the platform by unverified users. The report covers the activities of digital influencers and its aim is to provide reliable benchmarks and cross-sectional knowledge about professional cooperation with YouTubers.

Engagement rate calculated as the sum of all interactions (likes/dislikes + comments + sharing) divided by the number of views.

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