Preferred grocery shopping purchase channels in the Netherlands 2018

The statistic displays the results of a survey question asking shoppers in the Netherlands if they preferred to buy their groceries in a generalist or a specialized purchase channel in 2018. The survey results show that as of 2018, respondents preferred to use generalist channels when purchasing food an beverages. Over 95 percent of respondents indicated that they preferred to shop for fresh, packaged and frozen foods through generalist channels, while the share of respondents who preferred specialist channels who preferred specialist stores when purchasing personal care and beauty products was close to 75 percent.

Where do you currently buy each product for your grocery shopping?

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Release date

October 2018



Survey time period


Number of respondents

401 respondents

Age group

18 years and older

Special properties


Method of interview

Online interview

Supplementary notes

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Statistics on "Local foods"

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