U.S. shoppers' reasons for not buying local food 2015

The statistic depicts the results of a survey conducted in October 2015 by A.T. Kearney concerning the reasons why U.S. shoppers do not buy local groceries. The survey was conducted online among more than 1,500 U.S. shoppers who are primarily responsible for the food shopping or indicated to share the food shopping responsibility in their household. Some 27 percent of respondents said that local products are simply not available at their favorite retailer.

What are the main reasons for not buying local groceries?*

Share of respondents
Local products are not clearly advertised51%
Products are too expensive32%
Dissatisfied with available products29%
Products are not available at favorite retailer27%
Products are not as fresh3%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

October 2015


United States

Survey time period

October 2015

Number of respondents

> 1,500

Age group

18 years and older

Special properties

U.S. primary shoppers or shoppers sharing responsibility in their households

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Local foods"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.