This statistic depicts the results of a nationally-representative telephone survey conducted by the National Research Center from April 17 to April 21, 2014. U.S. adult consumers were asked if they look for any product claims on food labels while they are shopping for groceries. Over half of respondents stated that look for the claim 'natural' on food labels during their shopping trip.
Product claims U.S. consumers look for on food labels while grocery shopping in 2014
The original question ran as follows: When you shop for food do you look for any of the following claims? The margin of error is +/- 3 percentage points at a 95 percent confidence level.
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National Research Center. (June 6, 2014). Product claims U.S. consumers look for on food labels while grocery shopping in 2014 [Graph]. In Statista. Retrieved January 28, 2020, from https://www.statista.com/statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center. "Product claims U.S. consumers look for on food labels while grocery shopping in 2014." Chart. June 6, 2014. Statista. Accessed January 28, 2020. https://www.statista.com/statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center. (2014). Product claims U.S. consumers look for on food labels while grocery shopping in 2014. Statista. Statista Inc.. Accessed: January 28, 2020. https://www.statista.com/statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center. "Product Claims U.S. Consumers Look for on Food Labels While Grocery Shopping in 2014." Statista, Statista Inc., 6 Jun 2014, https://www.statista.com/statistics/380899/food-labeling-important-product-claims-to-us/
National Research Center, Product claims U.S. consumers look for on food labels while grocery shopping in 2014 Statista, https://www.statista.com/statistics/380899/food-labeling-important-product-claims-to-us/ (last visited January 28, 2020)
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