Food labeling: product claims U.S. consumers look for 2014

This statistic depicts the results of a nationally-representative telephone survey conducted by the National Research Center from April 17 to April 21, 2014. U.S. adult consumers were asked if they look for any product claims on food labels while they are shopping for groceries. Over half of respondents stated that look for the claim 'natural' on food labels during their shopping trip.

Product claims U.S. consumers look for on food labels while grocery shopping in 2014

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Source

Release date

June 2014

Region

United States

Survey time period

April 17 to 21, 2014

Number of respondents

1,004 respondents

Age group

18 years and older

Special properties

U.S. consumers

Method of interview

Telephone interview

Supplementary notes

The original question ran as follows: When you shop for food do you look for any of the following claims? The margin of error is +/- 3 percentage points at a 95 percent confidence level.

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