U.S. consumer definition of "local food" October 2015

The statistic depicts the results of an online survey conducted by A.T. Kearney among more than 1,500 U.S. shoppers in October 2015. The survey respondents, who were 18 years and older, were asked about their definition of the description "local food". About 65 percent of respondents defined the term as food that is grown or manufactured within 100 miles.

Consumer definition of "local food" in the United States as of October 2015*

Share of respondents
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Release date

October 2015


United States

Survey time period

October 2015

Number of respondents

> 1,500

Age group

18 years and older

Special properties

U.S. primary shoppers or shoppers sharing responsibility in their households

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible. The original question was posed as follows: "How do you define "local food"?
** Artisanal farms are those with fewer than 100 acres.

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Statistics on "Local foods"

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