Social media in Vietnam

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Statista Dossier on social media in Vietnam

This dossier provides information on the current usage of social media in Vietnam. It gives an overview of the user numbers of various social networking channels, leading platforms in the country, and social-media-based strategies employed by businesses such as social commerce and influencer marketing.

Table of contents

  • 1. Overview

    • Social network users in selected countries in 2021 and 2025

    • Active social media user penetration APAC 2021, by country

    • Social media users in Vietnam 2017-2025

  • 2. Number of users

    • Facebook users in Vietnam 2017-2025

    • Zalo users in Vietnam 2019-2020

    • Youtube users in Vietnam 2017-2025

    • Instagram users in Vietnam 2017-2025

    • TikTok users in Vietnam 2017-2025

    • Twitter users in Vietnam 2017-2025

    • LinkedIn users in Vietnam 2017-2025

  • 3. Leading platforms

    • Leading social media apps in Vietnam in Q2 2021

    • Leading social media apps in Vietnam in Q2 2021, by generation

    • Leading social media apps for mindless browsing Vietnam in 2021

    • Leading social media apps for connecting with friends and family Vietnam in 2021

    • Leading platforms for finding news Vietnam in 2021

    • Leading social media apps to watch short videos in Vietnam in 2021

    • Most-used social media channels by companies in Vietnam 2020

  • 4. Influencer marketing

    • Share of influencers in Vietnam 2020, by follower volume

    • Leading platforms for influencers in Vietnam 2020

    • Type of influencers whose endorsed products were purchased by people in Vietnam 2020

    • Share of people who purchased a product due to influencer endorsement Vietnam 2020

    • Share of people who followed social media influencers Vietnam 2020

    • Willingness to buy collaboration products between influencers and brands Vietnam 2020

    • Products purchased by consumers based on influencer endorsement in Vietnam 2020

  • 5. Social commerce

    • Ratio of social commerce live-sales to comments Vietnam Q1-Q2 2020

    • Distribution of social commerce shoppers Vietnam Q1-Q2 2020, by age and gender

    • Leading social commerce product categories Vietnam Q1-Q2 2020

    • Preferred methods of retailers to boost online sales traffic Vietnam 2020

    • Preferred payment methods of social commerce consumers Vietnam Q1-Q2 2020

  • 6. User behavior

    • Share of internet users using social media for work APAC 2020, by country

    • Number of social media accounts per internet user APAC 2020, by country

    • Daily time spent spent using social media APAC 2020, by country

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