Social media in Vietnam

Statistics report on social media in Vietnam

Social media in Vietnam

This report provides data and statistics on the current usage of social media in Vietnam. It gives an overview of the user numbers of various social networking channels, leading platforms in the country, and the current stage of social commerce. Furthermore, it also includes data on influencer marketing and social media user behavior in the country.

Table of contents

Overview

4
  • Basic Statistic Social network users in selected countries in 2022 and 2027
  • Premium Statistic Active social media user penetration APAC 2023, by country
  • Premium Forecast Social media users in Vietnam 2020-2029
  • Premium Statistic Share of social media users in Vietnam 2023, by gender

Users

5
  • Premium Forecast Facebook users in Vietnam 2019-2028
  • Premium Statistic Zalo users in Vietnam 2019-2022
  • Premium Forecast Instagram users in Vietnam 2019-2028
  • Premium Forecast Number of LinkedIn users in Vietnam 2019-2028
  • Premium Statistic Share of Tiktok users among internet consumers in Vietnam Q2 2023, by generation

Leading platforms

7
  • Premium Statistic Penetration rate of leading social media apps among consumers in Vietnam Q3 2023
  • Premium Statistic Leading active social media apps among consumers Vietnam in Q3 2023, by generation
  • Premium Statistic Primary social media platforms among Generation Z Vietnam Q2 2023
  • Premium Statistic Primary social media platforms among Millennials Vietnam Q2 2023
  • Premium Statistic Leading social media apps for connecting with friends and family Vietnam in Q1 2023
  • Premium Statistic Leading platforms for finding news Vietnam Q2 2023
  • Premium Statistic Leading social media apps to watch short videos Vietnam Q2 2023

Social commerce

7
  • Premium Statistic Penetration rates of e-commerce channels among consumers Vietnam Q3 2023
  • Premium Statistic Online shoppers who made purchases via social commerce Vietnam 2022, by context
  • Premium Statistic Internet users using Facebook for online shopping Vietnam Q2 2023, by generation
  • Premium Statistic Share of people using TikTok for online shopping in Vietnam Q2 2023, by generation
  • Premium Statistic Influence of social media on consumer purchase decision in Vietnam 2022, by category
  • Premium Statistic Most purchased items among consumers on social media Vietnam 2023
  • Premium Statistic Frequency of using social commerce Vietnam 2023

Influencer marketing

5
  • Premium Statistic Share of people who followed social media influencers Vietnam 2023
  • Premium Statistic Share of people who purchased a product due to influencer endorsement Vietnam 2023
  • Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
  • Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
  • Premium Statistic Willingness to buy influencer collaboration products Vietnam 2023, by gender

User behavior

4
  • Premium Statistic Main reasons for using social networks Vietnam Q3 2022
  • Premium Statistic Daily time spent using social networks Vietnam Q2 2018-Q3 2022
  • Premium Statistic Frequency of engagement with social media and entertainment platforms in Vietnam 2022
  • Premium Statistic Types of social media accounts to follow Vietnam Q3 2022

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