Influencer marketing in Germany

Influencer marketing in Germany
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Statista Dossier on influencer marketing in Germany

This dossier includes statistics covering influencer marketing in Germany. Chapters explore the ways in which influencer marketing is used in German companies, as well as budgeting considerations for working with influencers. Additional statistics show the most popular influencers in Germany, primarily on Instagram and YouTube.

Table of contents

    • Distribution of influencers Germany 2020, by number of Instagram followers

    • Average daily follower growth on influencer accounts in Germany 2020, by topic

    • Share of influencer subscribers on social media Germany 2021

    • Share of people following influencer product recommendations Germany 2021

    • Purchase decisions based on influencers Germany 2020

    • Opinions on influencers earning money for product recommendations in Germany 2020

    • Average market price for an influencer post in Germany 2020

    • Planned annual company budget for influencer marketing Germany 2020

    • Opinions on influencer marketing advantages Germany 2020

    • Opinions on importance of influencer marketing during COVID-19 Germany 2020

    • Opinions in companies on finding the right influencer Germany 2020

    • Companies involving influencers in product or campaign development Germany 2020

    • Share of companies with influencer marketing departments Germany 2020

    • Leading 10 influencers on Instagram Germany 2020, by number of followers

    • Leading food influencers on Instagram in Germany 2018

    • Leading 10 YouTube channels Germany 2023, by number of subscribers

    • Leading 10 gaming influencers on YouTube in Germany 2022, by number of subscribers

    • Leading 10 vegan influencers on YouTube Germany 2022, by number of subscribers

    • Leading TikTok accounts Germany 2022, by number of followers

    • Share of Instagram influencers worldwide 2021, by category

    • Most mentioned brands on German-language Instagram worldwide 2021

    • Platforms with highest influencer marketing ROI worldwide 2020

    • Industries increasing spending on influencer marketing 2020

    • Most popular media for influencer marketing worldwide 2021

    • Consumers interacting with influencers 2020, by platform

    • Influencer engagement rates worldwide 2020, by platform

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