Influencer marketing in Germany

The Statista dossier
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Statista Dossier on influencer marketing in Germany

Table of contents

    • Distribution of influencers Germany 2020, by number of Instagram followers

    • Average daily follower growth on influencer accounts in Germany 2020, by topic

    • Share of influencer subscribers on social media Germany 2020

    • Share of people following influencer product recommendations Germany 2020

    • Purchase decisions based on influencers Germany 2020

    • Opinions on influencers earning money for product recommendations in Germany 2020

    • Average market price for an influencer post in Germany 2020

    • Planned annual company budget for influencer marketing Germany 2020

    • Opinions on influencer marketing advantages Germany 2020

    • Opinions on importance of influencer marketing during COVID-19 Germany 2020

    • Opinions in companies on finding the right influencer Germany 2020

    • Companies involving influencers in product or campaign development Germany 2020

    • Share of companies with influencer marketing departments Germany 2020

    • Leading 10 influencers on Instagram Germany 2020, by number of followers

    • German fashion influencers with the most Instagram followers 2019

    • Leading food influencers on Instagram in Germany 2018

    • Leading 10 YouTube channels Germany 2021, by number of subscribers

    • Leading 10 gaming influencers on YouTube in Germany 2021, by number of subscribers

    • Leading 10 vegan influencers on YouTube Germany 2021, by number of subscribers

    • Leading TikTok accounts Germany 2020, by number of followers

    • Opinions on important influencer qualities Germany 2021

    • Share of Instagram influencers worldwide 2020, by category

    • Most mentioned brands on German-language Instagram worldwide 2021

    • Platforms with highest influencer marketing ROI worldwide 2020

    • Industries increasing spending on influencer marketing 2020

    • Most popular media for influencer marketing worldwide 2021

    • Consumers interacting with influencers 2020, by platform

    • Influencer engagement rates worldwide 2020, by platform

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