Influencer marketing in Italy

The Statista dossier
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Statista Dossier on influencer marketing in Italy

Table of contents

  • 1. Overview
    • Global influencer marketing value 2016-2021

    • Development of Instagram posts made by Italian influencers with brands 2021

    • Development of Instagram influencer marketing interactions in Italy 2021

    • Development of Instagram influencer marketing interactions per post in Italy 2021

  • 2. Budgets and costs
    • Change in B2C influencer marketing budgets in Europe 2021

    • Share of marketing budgets spent on influencer marketing Italy 2020

    • Average pay per post of influencers in Italy 2021, by platform

    • Annual cost of an FMCG influencer worldwide 2020, by country

  • 3. Doing business
    • Leading goals of B2C influencer marketing in Europe 2021

    • Leading challenges of B2C influencer marketing in Europe 2021

    • Objectives related to influencer marketing in Italy 2020

    • Leading industries in sponsored content transparency in Italy 2020

    • FMCG sales increase due to influencer marketing worldwide 2020, by country

    • Number of incidents with FMCG influencers worldwide 2020, by country

  • 4. Market leaders
    • Most popular Italian influencers on Instagram 2021

    • Most mentioned brands on Italian-language Instagram worldwide 2021

    • Highest-paid Italian fashion influencers on Instagram in March 2021

    • Most followed Italian Olympics athletes on Instagram 2021

    • Leading TikTok creators in Italy H1 2021, by number of video views

    • Most-followed Italian-language TikTok creators for worldwide 2021

    • Leading Italian TikTok creators 2021, by number of followers

    • Leading Italian YouTube channels 2021, by subscribers

    • Number of posts by Italian influencers on diversity & social inclusion 2019-2020

  • 5. Consumer perspective
    • Reasons why Italians follow influencers 2021

    • Frequency of consumers checking influencer profiles in Italy 2021

    • Influencer role in purchasing process in Italy 2021

    • Ad formats driving brand discovery of Gen Z in Italy 2021

    • Channels used by Gen Z to acquire brand information in Italy 2021

    • Influencer marketing effectiveness in Italy in February 2021

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