Influencer marketing in Italy

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Statista dossier on influencer marketing in Italy

This dossier presents data on influencer marketing in Italy. Aside from figures on the industry, the report contains rankings of influencers' accounts, as well as engagement rates of leading and rising Instagram influencers. The last chapter is dedicated to the opinions of agencies and companies on campaign planning and relationship with influencers sponsoring brands.

Table of contents

  • 1. Overview

    • Italy: advertised posts on social network 2018, by category

    • Italy: investments in influencer marketing 2017-2019

    • Italy: distribution of new influencers 2018, by platform

    • Italy: distribution of new influencer campaigns 2018, by influencer type

    • Italy: investments in influencer marketing campaigns among companies 2018

    • Key reasons for dissatisfaction in influencer marketing campaigns in Italy 2019

  • 2. Influencers' rankings

    • Italy: most-followed Italian influencers on Facebook 2019

    • Italy: most-followed Italian influencers on Instagram 2019

    • Italy: most-followed Italian videogames influencers on YouTube 2019

    • Italy: leading Instagram influencers 2019, by followers

    • Italy: leading Instagram influencers 2019, by quality followers

    • Italy: leading Instagram influencers 2019, by authentic engagement

  • 3. Engagement on Instagram

    • Italy: average engagement rate of influencers 2018, by community size

    • Italy: leading Instagram influencers 2019, by engagement rate

    • Italy: leading beauty influencers on Instagram 2018

    • Italy: leading entertainment influencers on Instagram 2018

    • Leading travel influencers on Instagram in Italy 2019

    • Engagement per post of leading fashion influencers on Instagram in Italy 2019

    • Italy: rising beauty influencers on Instagram 2018

    • Italy: rising entertainment influencers on Instagram 2019

    • Riising travel influencers on Instagram in Italy 2019

    • Engagement per post of rising fashion influencers on Instagram in Italy 2019

  • 4. Opinion of agencies and companies

    • Planned investments in influencer marketing 2020

    • Share of marketers asking for transparency according to the influencers 2019

    • Main forms of payment for influencers in Italy 2019

    • Italy: share of marketers compensating influencers in the IM 2019

    • Italy: main parameters for selection of influencer in IM 2019

    • Italy: main channels to look for influencers in marketing 2019

    • Italy: main reasons why influencers accept marketing projects 2019

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