Men and women online

The Statista dossier
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Statista Dossier about men and women online

This dossier presents insights and statistics on the gender split of online users in the United States.

Table of contents

  • 1. Overview
    • Global internet usage rate 2017, by gender and market maturity

    • U.S. adult internet usage reach 2000-2018, by gender

    • U.S. internet usage penetration 2018, by gender

    • U.S. adults with household broadband access 2016, by gender

  • 2. Online usage
    • Most common media activities in the U.S. 2018, by gender

    • U.S. adults who are online almost constantly 2018, by gender

    • Consumers with an online video service subscription in the U.S. 2017, by gender

    • Leading online video categories in the United States 2017, by gender

    • Preferred music streaming service in the U.S. 2018, by gender

    • Personal information U.S. internet users are willing to share 2018

    • U.S. internet users sharing user data for targeted ads 2018, by gender

    • U.S. internet users not sharing user data for targeted ads 2018, by gender

    • Cyber bullying experienced by U.S. internet users 2017, by gender

    • Perception of the general harmfulness of online abuse of women 2017

    • Perception of stopping online abuse against women by ignoring it 2017

  • 3. Social
    • Share of U.S. adults who use social media 2018, by gender

    • U.S. usage reach of leading social networks 2017, by gender

    • Facebook usage reach in the United States 2018, by gender

    • Instagram usage reach in the United States 2018, by gender

    • Twitter usage reach in the United States 2018, by gender

    • Pinterest usage reach in the United States 2018, by gender

    • LinkedIn usage reach in the United States 2018, by gender

    • Tumblr usage reach in the United States 2018, by gender

    • Reddit usage reach in the United States 2018, by gender

    • WhatsApp usage reach in the United States 2018, by gender

    • Snapchat usage in the U.S. 2017, by gender

    • U.S. negative social media experiences 2017, by gender

  • 4. E-commerce
    • U.S. online shopping product categories 2017, by gender

    • U.S. mobile shoppers and researchers 2015, by gender

    • U.S. Amazon shopper reach 2017, by gender

    • U.S. Amazon shopping frequency 2017, by gender

    • Number of active subscriptions among U.S. online subscribers 2017, by gender

    • Retailer-branded app usage among U.S. holiday shoppers 2017, by gender

    • Likelihood of U.S. online shopping on Black Friday 2017, by gender

    • U.S. consumer digital wallet payment reach 2017, by gender

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