Consumer trust in advertisement worldwide 2013

The study deals with trust consumers lend to various types of ads, from word of mouth over TV advertisements to online banners and checks reponse rates for each type . It has been carried out globally with respondents from 58 different countries across Europe, North America, Latin and South America, Middle East and Africa as well and the Asia pacific region.
  • Language: English
  • Released: September 2013
Study included in Corporate Account only.
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