Social Commerce: Expert opinion - Comparison - Usage

Whitepaper 2017, e-Commerce & Retail

Social Commerce: Expert opinion - Comparison - Usage This Whitepaper provides insights on how experts rate the importance of social media for marketing purposes and the type of content that has an impact:

  • No Social Media, no trend: this view is especially prevalent among digital natives
  • Fashion images are more likely to generate sales than any other product catego
  • Trust in companies already grows with 2 to 3 online reviews
  • Fewer but more relevant hashtags generate more traction than heavily hashtagged posts
  • Social Media interactions create trust – especially in China

    For further data on the topic, please click here.

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