Social media usage of companies in Italy

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Statista dossier about companies and Social media usage in Italy

This dossier illustrates statistics and facts about companies and social media in Italy. The topics covered are the industries using social media, the share of companies using social media and the type of platform in use.

Table of contents

  • 1. Overview
    • Italy: number of social network users 2014-2018

    • Social network penetration in Italy 2011-2018

    • Leading active social media platforms in Italy 2018

    • Italy: enterprises using social media from 2015 to 2017, by percentage

    • Italy: use of companies' Twitter accounts as information source 2018, by frequency

    • Italy: share of companies doing storytelling on Facebook 2017, by type

  • 2. Finance industry
    • Italy: social media usage among companies in the banking industry 2017

    • Social media platforms used by large banks in Italy 2016, by type

    • Social media used by small banks in Italy 2016, by type

    • Messaging channels used by big banks in Italy 2016

    • Messaging channels used by small banks in Italy 2016

    • Online account holders using social media to interact with banks in Italy 2018

    • Online account holders using Twitter to interact with their bank 2018, by interaction

    • Online banking account holders using Facebook to contact their bank in Italy 2018

    • Online account holders using YouTube to interact with their bank in Italy 2018

    • Online account holders using Google Plus to communicate with their bank in Italy 2018

  • 3. Media industry
    • Media and news companies using social media in Italy 2015

    • Top TV channels on Facebook in Italy 2019

    • Italy: top films and film industries on Facebook 2018

    • Top broadcast shows on Facebook in Italy 2019

    • Leading broadcast stars pages on Facebook in Italy 2019

    • Top radio stations on Facebook in Italy 2019

    • Italy: top songs and music publishers on Facebook 2018

    • Italy: top news providers on Facebook 2016

  • 4. Fashion industry
    • Italy: social media usage in clothing industry 2017, by social network

    • Share of textiles and leather goods manufacturers using social media in Italy 2017

    • Italy: share of use of e-commerce channels by textiles and leather goods firms 2014

    • Italy: most-followed Italian fashion brands on Instagram 2018

    • Leading fashion star pages on Facebook in Italy 2019

    • Luxury good websites with social media in Italy 2015, by platform

  • 5. Tourism industry
    • Italy: share of use of e-commerce channels by accommodation firms in Italy 2014

    • Online travel and accommodation services usage in Italy 2005-2017

    • Share of travel agencies using social media in Italy 2017, by usage

    • Italy: top accommodation brands on Facebook 2019

    • Italy: top travel booking brands on Facebook 2018

    • Italy: top restaurants and cafes on Facebook 2018

    • Leading airlines brands on Facebook in Italy 2019

    • Most-followed Italian travel accounts on Instagram in Italy 2017

  • 6. Food industry
    • Italy: social media usage in food industry 2017, by social network

    • Share of food, beverage and tobacco firms using social media in 2017, by usage

    • Share of food, beverage and tobacco firms using social media 2017, by type

    • Italy: top ten dairy brands on Facebook 2018

    • Italy: top ten confectionery products on Facebook 2019

    • Italy: top ten baby food brands on Facebook 2018

    • Top ten soft drinks brands on Facebook in Italy 2019

    • Italy: top ten beer brands on Facebook 2019

  • 7. Automotive
    • Italy: motorcycles and vehicles wholesalers and retailers using social media 2014

    • Italy: firms producing motor vehicles and means of transport using social media 2014

    • Italy: share of use of e-commerce sales channels vehicles producing firms 2014

    • Share of vehicle & motorcycle retailers using e-commerce channels in Italy 2014

    • Leading car brands on Facebook in Italy 2019

  • 8. ICT industry
    • Share of IT firms using social media in Italy 2017, by type

    • Italy: share of software production firms using social media by quantity used 2014

    • IT firms' websites with social media integration in Italy 2015

    • Top gaming console brands in Italy 2018, by Facebook fans

    • Italy: social media engagement of telecommunications companies 2018 by company

    • Italy: social media fans of telecommunications companies 2018 by company

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