Social media usage of companies in Italy

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Statista dossier about companies and Social media usage in Italy

This dossier illustrates statistics and facts about companies and social media in Italy. The topics covered are the industries using social media, the share of companies using social media and the type of platform in use.

Table of contents

  • 1. Overview
    • Italy: number of social network users 2014-2018

    • Social network penetration in Italy 2011-2016

    • Italy: top active social platforms in Q4 2015

    • Italy: personalities and big firms websites using social media 2015, by platform

    • Italy: share of small and medium sized firms using social media 2015, by platform

  • 2. Finance industry
    • Italy: social media platforms used by large banks 2016, by type

    • Italy: social media platforms used by small banks 2016, by type

    • Italy: messaging channels used by big banks 2016

    • Italy: messaging channels used by small banks 2016

    • Italy: share of online account holders using social media to interact with banks 2016

    • Italy: share of online account holders using Twitter to interact with their bank 2016

    • Italy: share of online banking account holders using Facebook to communicate 2016

    • Italy: share of account holders using Youtube to interact with their bank 2016

    • Italy: online account holders using Google Plus to communicate with their bank 2016

    • Italy: share of real estate firms using social media by number of platforms 2014

  • 3. Media industry
    • Italy: media websites using social media 2015, by platform

    • Italy: top TV channels on Facebook 2016

    • Italy: top films and film industries on Facebook 2016

    • Italy: top broadcast shows on Facebook 2016

    • Italy: top broadcast stars pages on Facebook 2016

    • Italy: top radio stations on Facebook 2016

    • Italy: top songs and music publishers on Facebook 2016

    • Italy: top news providers on Facebook 2016

  • 4. Fashion industry
    • Italy: firms manufacturing textiles & leather goods using social media 2014, by usage

    • Italy: share of use of e-commerce channels by textiles and leather goods firms 2014

    • Italy: most-followed Italian fashion brands on Instagram 2016

    • Italy: top fashion star pages on Facebook 2016

    • Italy: luxury good firms using social media 2015, by platform

  • 5. Tourism industry
    • Italy: share of use of e-commerce channels by accommodation firms in Italy 2014

    • Online travel and accommodation services usage in Italy 2005-2016

    • Italy: top accommodation brands on Facebook 2016

    • Italy: top travel booking brands on Facebook 2016

    • Italy: top restaurants and cafes on Facebook 2017

    • Italy: top airlines brands on Facebook 2016

    • Italy: most-followed Italian travel accounts on Instagram 2016

  • 6. Food industry
    • Italy: share of food and tobacco firms accessing internet 2014, by type of connection

    • Italy: share of food, beverage and tobacco firms using social media 2014, by usage

    • Italy: top ten dairy brands on Facebook 2017

    • Italy: top ten confectionery products on Facebook 2017

    • Italy: top six baby food brands on Facebook 2017

    • Italy: top ten soft drinks brands on Facebook 2017

    • Italy: top ten beer brands on Facebook 2017

    • Italy: leading food blogs 2014, by Facebook fans

    • Italy: leading multi-author food blogs 2014, by Facebook fans

    • Italy: most-followed Italian food accounts on Instagram 2016

  • 7. Automotive
    • Italy: motorcycles and vehicles wholesalers and retailers using social media 2014

    • Italy: firms producing motor vehicles and means of transport using social media 2014

    • Italy: share of use of e-commerce sales channels vehicles producing firms 2014

    • Italy: share of vehicle & motorcycle retailers using e-commerce channels by 2014

    • Italy: top cars brands on Facebook 2016

  • 8. ICT industry
    • Italy: share of Telco firms using social media by number of platforms 2014

    • Italy: firms producing computer and electro medical equipment using social media 2014

    • Italy: share of software production firms using social media by quantity used 2014

    • Italy: IT firms' websites using social media 2015, by platform

    • Italy: top gaming console brands on Facebook 2016

  • Language: English
  • Released: March 2017
  • Source(s): Statista
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