Facebook usage in the United States

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Statista dossier about Facebook usage in the United States

This dossier presents insights and statistics on Facebook usage in the United States. It provides an overview of the company's financials, domestic reach as well as extensive statistics on user demographics and usage behavior, especially in light of recent user data privacy concerns.

Table of contents

  • 1. Overview
    • Facebook: number of monthly active users worldwide 2008-2019

    • Facebook: number of monthly active users in North America 2010-2019

    • Facebook: worldwide quarterly revenue 2011-2019

    • Facebook: quarterly revenue in the U.S. and Canada 2010-2019, by segment

    • Facebook: average revenue per user 2011-2018, by region

    • Countries with biggest Facebook reach 2019

    • Countries with the most Facebook users 2019

    • Facebook: quarterly federal lobbying expenses 2011-2019

  • 2. Benchmark
    • ACSI - U.S. customer satisfaction with social media 2019

    • U.S. favorable or unfavorable opinion of leading social media platforms 2018

    • Most visited multi-platform U.S. web properties 2019

    • U.S. market share of leading social media websites 2019

    • Favorite social networks of U.S. teens 2012-2019

    • Reach of most popular U.S. smartphone apps 2019

    • Time spent on leading mobile app publishers in the U.S. 2019

    • Top digital publishers in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by reach

    • Most popular social media apps in the U.S. 2019, by engagement

    • Most popular social media apps in the U.S. 2019, by session length

    • Most popular social media apps in the U.S. 2019, by monthly sessions

    • Leading mobile messengers in the U.S. 2019, by users

    • Leading U.S. video properties 2019, by unique viewers

  • 3. User demographics
    • United States: number of Facebook users 2017-2023

    • Facebook: online reach in the United States 2017-2023

    • Facebook usage frequency in the United States 2019

    • Facebook user share in the United States 2019, by gender

    • Facebook user share in the United States 2019, by age and gender

    • Facebook usage reach in the United States 2019, by gender

    • Facebook usage reach in the United States 2019, by age group

    • Facebook usage reach in the United States 2019, by education

    • Share of U.S. teenagers who use Facebook 2018, by age

    • U.S. teens who have ever used selected social media 2018, by age group

    • U.S. teens who have ever used selected social media 2018, by gender

    • Most used social media platforms of U.S. teens 2018, by gender

    • Most used social media platforms of U.S. teens 2018, by age group

  • 4. Usage
    • U.S. social media activities 2019, by platform

    • U.S. students using social media for news 2018

    • News usage among social network users in the U.S. 2018, by platform

    • U.S. Facebook usage reasons 2019

    • Leading Facebook usage reasons in the United States 2018

    • U.S. estimate how many friends and family have a Facebook account 2018

    • U.S. cyber bullying environments 2018

    • Attitudes towards digital platform regulation according to U.S. internet users 2018

  • 5. Data privacy
    • Facebook: user data requests from federal agencies & governments H2 2018, by country

    • Facebook user data requests by U.S. federal authorities 2013-2018

    • U.S. online user trust in social network data protection 2018

    • U.S. social media user satisfaction of platform privacy & amount of ads 2018

    • U.S. awareness about Facebook data scandal regarding Cambridge Analytica 2018

    • U.S. view on past safekeeping of user data by Facebook 2018

    • U.S. view on Facebook's future performance in safeguarding personal data 2018

    • U.S. Facebook users who have considered deleting their profile 2018

    • U.S. trust in social media companies safeguarding personal user data 2018

    • U.S. view on government regulation of social media companies & user data 2018

    • U.S. Facebook usage change over privacy concerns 2018

    • Reasons U.S. Facebook users share less content on social media 2018

    • Perception of U.S. users social site's ability to identify key user traits 2018

    • Steps taken by U.S. Facebook users to change usage of platform 2018

    • U.S. social media user account privacy 2018

    • U.S. consumer concerns about social commerce 2018

  • 6. Marketing and advertising
    • Social network ad spend in the U.S. 2016-2020

    • Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023

    • U.S. average AARPU of media companies and publishers 2016-2020

    • Most influential digital channels on purchasing decisions in the U.S. 2018

    • Social media influence on U.S. shopping and spending 2017, by age

    • Year-on-year site visit growth via U.S. social networks 2019

    • Leading U.S. brands on Facebook 2018, by user engagement

    • U.S. companies using social media marketing 2015-2019, by platform

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