Social Media Advertising in the U.S. 2019

Consumer Insights data table

Social Media Advertising in the U.S. 2019

For the survey "Social Media Advertising 2019" Statista asked 1,009 U.S. onliners about influencers and social media advertising.
It covers detailed usage of social media platforms and gives in-depth insights on the times of use. The survey contains an extensive section focusing on Instagram, including information on usage frequencies and users' attitudes towards Instagram ads. It also includes detailed data on influencers, covering their fame and their impact.

The survey data table contains the complete tables for the survey including various column headings.

Table of contents

Topics of the survey

  • Social Networks
  • Period of use
  • Instagram
  • Instagram - ads
  • Influencer marketing
  • Influencer fame
  • Influencer influence
  • Demographics

Design of the survey
  • Method: Online Survey
  • Survey name: Social Media Advertising
  • Region: USA
  • Number of respondents: 1,009
  • Age of respondents: 16 years and older
  • Type of respondents: US residential online population who have used social networks in the past two weeks
  • Survey time period: 21st to 27th of May 2019

Column headings
  • Gender
  • Age
  • Income
  • Region
  • Education

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