Facebook in the Nordic countries

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Statista Dossier on Facebook in the Nordic countries

This dossier provides information on Facebook in the Nordic countries. It gives an overview of penetration rates, usage behaviour, used devices, and rankings of Facebook pages in Sweden, Norway, Denmark, Finland, as well as Iceland, Greenland, and the Faroe Islands.

Table of contents

  • 1. Penetration
    • Number of monthly Facebook users in the Nordics 2018

    • Facebook profiles in the Nordics 2020, by gender

    • Facebook penetration in Sweden 2011-2019

    • Distribution of Facebook users in Sweden 2018, by age and gender

    • Number of Facebook users in Sweden 2018, by age and gender

    • Population using Facebook in Sweden 2018, by generation

    • Distribution of Facebook users in Norway 2018, by age and gender

    • Number of Facebook users in Norway 2018, by age and gender

    • Facebook users in Norway 2020, by age group

    • Distribution of Facebook users in Denmark 2018, by age and gender

    • Number of Facebook users in Denmark 2018, by age and gender

  • 2. Usage frequency
    • Facebook usage frequency in Sweden 2019

    • Share of people who used Facebook daily in Sweden 2017-2019, by age group

    • Quarterly Facebook usage rate in Norway 2020, by frequency

    • Facebook usage frequency in Denmark 2019

    • Facebook usage frequency in Finland 2019

    • Share of Facebook users in Finland 2019, by frequency

  • 3. Devices
    • Share of mobile Facebook users in the Nordics 2020

    • Facebook usage in Sweden 2019, by device

    • Facebook usage in Norway 2019, by device

    • Facebook usage in Denmark 2019, by device

    • Facebook usage in Finland 2019, by device

  • 4. Consumption
    • Leading Facebook activities in Sweden 2019

    • Average Facebook engagement rates in Sweden 2019, by posts type

    • Average Facebook engagement rates in Norway 2017, by posts type

    • Average Facebook engagement rates in Denmark 2019, by posts type

    • Plans for Facebook profiles in the following 3 months in Denmark 2018

    • Average Facebook engagement rates in Finland 2017, by posts type

    • Average Facebook engagement rate in Iceland 2017, by posts type

    • Average Facebook engagement rate in the Faroe Islands 2017, by posts type

  • 5. Facebook pages
    • Most popular Facebook pages in Sweden 2020, by number of fans

    • Most popular Facebook pages in Norway 2020, by number of fans

    • Most popular Facebook pages in Denmark 2020, by number of fans

    • Most popular Facebook pages in Finland 2020, by number of fans

    • Most popular Facebook pages in Iceland 2020, by number of fans

    • Most popular Facebook pages in the Faroe Islands 2020, by number of fans

    • Most popular Facebook pages in Greenland 2020, by number of fans

  • 6. Advertising
    • Most popular brand pages on Facebook in Sweden 2020, by number of fans

    • Most popular media pages on Facebook in Sweden 2020, by number of fans

    • Most popular brand pages on Facebook in Norway 2020, by number of fans

    • Most popular media pages on Facebook in Norway 2020, by number of fans

    • Most popular brand pages on Facebook in Denmark 2020, by number of fans

    • Most popular media pages on Facebook in Denmark 2020, by number of fans

    • Most popular brand pages on Facebook in Finland 2020, by number of fans

    • Most popular media pages on Facebook in Finland 2020, by number of fans

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