Report about social media and anxiety about non-participation

This report provides information in the fear of missing out (FOMO) among internet and social media users. This report identifies which cohort is most prone to FOMO and how they respond to it, spotlights how FOMO is manifesting in the zeitgeist, and looks at the wide-ranging potential for brands seeking to tap into FOMO.
  • Language: English
  • Released: July 2011
Study included in Corporate Account only.
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