Social media: Pinterest users in the United States

Consumer Insights report

Social media: Pinterest users in the United States

This report offers the reader a comprehensive overview of Pinterest users in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Pinterest users in the United States (''brand users'') against U.S. social media users in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Selected insights on social media: Pinterest users in the United States

  • Pinterest is more popular among Generation Z than other social networks
  • Pinterest is more popular among female social media users than male social media users
  • Pinterest has a smaller share of users with a low income than other social networks
  • Social media users in general and Pinterest users specifically, live in similar type of communities
  • A happy relationship is more important to Pinterest users than to other social media users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • E-commerce in Japan
  • Virtual assistants
  • Streaming in the Philippines
  • Internet usage worldwide
  • Mobile app monetization
  • App stores
  • Mobile social media worldwide
  • Digital health
  • Online dating in the United States
  • Online video in the United States
  • Social media usage in the United States
  • Streaming in the United States
  • Mobile banking in the United States
  • Digital coupons and deals in the United States
  • WhatsApp
  • Content marketing worldwide
  • Music consumption in the U.S.
  • Mobile apps in the United Kingdom (UK)
  • Smartphone market in India
  • Internet usage in Japan

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Email
asia.support@statista.com

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)
Email
eu.support@statista.com

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
latam@statista.com

Mon - Fri, 9am - 6pm (EST)

Menu