User-generated content

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Statista dossier about user-generated content

This dossier gives information on user-generated content, highlighting online reviews and the growth of user-generated video content and selfies. User-generated content also lends itself to social sharing.

Table of contents

  • 1. Overview
    • Media usage in an online minute 2018

    • U.S. adults typical social media posts 2016

    • Digital content access of internet users worldwide 2017, by device

    • Leading digitally shared content worldwide 2017

  • 2. Video
    • YouTube: most subscribed channels 2018

    • YouTube: most subscribed gaming channels 2018

    • U.S. YouTube video content preference 2016, by age group

    • Global online video upload and sharing 2017, by age group

    • Share of U.S. YouTube users who create and share videos 2017, by gender

    • Share of U.S. YouTube users who create and share videos 2017, by age group

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016, by gender

    • Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

  • 3. Photos and selfies
    • Instagram accounts with the most followers worldwide 2018

    • Number of monthly active Instagram users 2013-2018

    • Number of daily active Instagram users 2017

    • Daily active users of Instagram Stories 2018

    • Most instagrammed tourist attractions worldwide 2017

    • Most hashtagged cities on Instagram worldwide 2017

    • Daily active users of Snapchat 2014-2018

    • Snapchat usage frequency in the United States 2018

    • Snapchat usage frequency in the United States 2018, by age group

    • Share of U.S. adults who are familiar with the term selfie 2018

    • Share of U.S. adults who have taken a selfie 2018, by age group

    • Share of U.S. adults who have taken a selfie 2018, by gender

    • U.S. adults who consider acceptable to take selfies in certain situations 2018

    • U.S. adults who consider unacceptable to take selfies in certain situations 2018

    • Pinterest: number of monthly active users 2015-2017

  • 4. Online reviews
    • Digital resource shopping influence in the U.S. 2017

    • UGC content impact on online shoppers in the U.S. 2017

    • Online brand discovery through recommendations on social media 2017, by age group

    • Global internet users posting reviews online 2017, by age

    • U.S. online shoppers who have posted online reviews 2017, by age group

    • U.S. online shoppers who have posted online reviews 2017, by gender

    • Reasons for U.S. internet users to leave online reviews 2017

    • Goodreads: number of registered members 2011-2018

    • Number of user-generated reviews on Goodreads 2012-2018

    • Participants in the annual Goodreads reading challenge 2011-2018

    • Number of check-ins on Foursquare 2011-2017

    • Cumulative number of reviews submitted to Yelp 2009-2017

  • 5. Advertising and marketing
    • Online customer review consumption 2016, by business type

    • Effect of online reviews on local business customer opinion 2017

    • Trust in online customer reviews 2014-2017

    • Methods to review and recommend local businesses 2016

    • U.S. visual content access prior to purchase 2016

    • U.S. visual user-generated content access prior to purchase 2016

    • Female U.S. user preference of brand versus user-generated beauty content videos 2017

    • Leading types of online review sources in the U.S. 2017

    • U.S. consumer influence factors to purchase a retail product via social media 2017

    • U.S. manufacturer website functionality and feature importance 2017

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