User-generated content

YouTube: most subscribed channels 2019

YouTube: most subscribed gaming channels 2018

U.S. YouTube video content preference 2016, by age group

Global online video upload and sharing 2017, by age group

Share of U.S. YouTube users who create and share videos 2017, by gender

Share of U.S. YouTube users who create and share videos 2017, by age group

Facebook: frequency of posting personal photos or videos in the U.S. 2016

Facebook: frequency of posting personal photos or videos in the U.S. 2016, by gender

Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

Instagram accounts with the most followers worldwide 2019

Number of monthly active Instagram users 2013-2018

Number of daily active Instagram users 2017

Daily active users of Instagram Stories 2019

Most instagrammed tourist attractions worldwide 2017

Most hashtagged cities on Instagram worldwide 2017

Daily active users of Snapchat 2014-2018

Snapchat usage frequency in the United States 2018

Snapchat usage frequency in the United States 2018, by age group

Share of U.S. adults who are familiar with the term selfie 2018

Share of U.S. adults who have taken a selfie 2018, by age group

Share of U.S. adults who have taken a selfie 2018, by gender

U.S. adults who consider acceptable to take selfies in certain situations 2018

U.S. adults who consider unacceptable to take selfies in certain situations 2018

Pinterest: number of monthly active users 2015-2018

Digital resource shopping influence in the U.S. 2017

UGC content impact on online shoppers in the U.S. 2017

Online brand discovery through recommendations on social media 2017, by age group

Global internet users posting reviews online 2017, by age

U.S. online shoppers who have posted online reviews 2017, by age group

U.S. online shoppers who have posted online reviews 2017, by gender

Reasons for U.S. internet users to leave online reviews 2017

Goodreads: number of registered members 2011-2018

Number of user-generated reviews on Goodreads 2012-2018

Participants in the annual Goodreads reading challenge 2011-2019

Number of check-ins on Foursquare 2011-2017

Cumulative number of reviews submitted to Yelp 2009-2017

Online customer review consumption 2016, by business type

Effect of online reviews on local business customer opinion 2017

Trust in online customer reviews 2014-2017

Methods to review and recommend local businesses 2016

U.S. visual content access prior to purchase 2016

U.S. visual user-generated content access prior to purchase 2016

Female U.S. user preference of brand versus user-generated beauty content videos 2017

Leading types of online review sources in the U.S. 2017

U.S. consumer influence factors to purchase a retail product via social media 2017

U.S. manufacturer website functionality and feature importance 2017