User-generated content

YouTube: most subscribed channels 2017

YouTube: most subscribed gaming channels 2017

Hours of video uploaded to YouTube every minute 2007-2015

U.S. YouTube video content preference 2016, by age group

Global online video upload and sharing 2016, by age group

Share of U.S. YouTube users who create and share videos 2017, by gender

Share of U.S. YouTube users who create and share videos 2017, by age group

Facebook: frequency of posting personal photos or videos in the U.S. 2016

Facebook: frequency of posting personal photos or videos in the U.S. 2016, by gender

Facebook: frequency of posting personal photos or videos in the U.S. 2016, by age

Instagram accounts with the most followers worldwide 2017

Number of monthly active Instagram users 2013-2017

Daily active users of Instagram Stories 2017

Most instagrammed tourist attractions worldwide 2017

Most hashtagged cities on Instagram worldwide 2016

Daily active users of Snapchat 2014-2017

Number of daily snaps created by Snapchat users worldwide 2017

Snapchat usage frequency in the United States 2017

Snapchat usage frequency in the United States 2017, by age group

Share of U.S. adults who are familiar with the term selfie 2017

Share of U.S. adults who have taken a selfie 2017, by age group

Share of U.S. adults who have taken a selfie 2017, by gender

U.S. adults who consider acceptable to take selfies in certain situations 2017

U.S. adults who consider unacceptable to take selfies in certain situations 2017

Pinterest: number of monthly active users 2015-2017

Digital resource shopping influence in the U.S. 2017

UGC content impact on online shoppers in the U.S. 2017

U.S. online shoppers who have posted online reviews 2017, by age group

U.S. online shoppers who have posted online reviews 2017, by gender

Reasons for U.S. internet users to leave online reviews 2017

Goodreads: number of registered members 2011-2016

Number of user-generated reviews on Goodreads.com 2012-2016

Participants in the annual Goodreads reading challenge 2011-2017

Number of check-ins on Foursquare 2011-2017

Cumulative number of reviews submitted to Yelp 2009-2016

Yelp: number of unique visitors 2010-2015

Online customer review consumption 2016, by business type

Effect of online reviews on local business customer opinion 2016

Trust in online customer reviews 2016

Methods to review and recommend local businesses 2016

U.S. visual content access prior to purchase 2016

U.S. visual user-generated content access prior to purchase 2016

Female U.S. user preference of brand versus user-generated beauty content videos 2017

Leading types of online review sources in the U.S. 2017

Key purchase influences for U.S. Amazon shoppers 2016