User-generated content

Hours of video uploaded to YouTube every minute 2007-2019

Most popular YouTube content categories 2018, by uploads

Most popular YouTube content categories 2018, by views

Average YouTube video length 2018, by category

Frequency of U.S. adults vlogging 2018

Frequency of U.S. viewers watching vlogs on social media 2018, by type

Frequency of U.S. adults watching vloggers on social media 2018

Frequency of U.S. adults watching vloggers on social media 2018, by gender

Frequency of U.S. adults watching vloggers on social media 2018, by age group

Average number of vloggers U.S. viewers watch each week 2018, by age group

Leading categories of products in haul influencer videos on YouTube 2018

Leading categories of products in unbox influencer videos on YouTube 2018

YouTube: most subscribed gaming channels 2021

Games reviewed gaming influencers on YouTube worldwide 2018

Gaming video content revenue worldwide 2016-2019

Gaming video content platforms revenue worldwide 2018

Time spent watching GVC in the U.S. in 2019, by age

Frequency of watching GVC in the U.S. 2019, by age

Average donations to gaming video content in the U.S. 2019, by age

Number of minutes spent watching Twitch content worldwide 2012-2020

Distribution of time spent watching selected games online Q1 2018, by platform

Instagram accounts with the most followers worldwide 2021

Number of monthly active Instagram users 2013-2018

Daily active users of Instagram Stories 2019

Instagram: distribution of global audiences 2021, by age and gender

Instagram: most popular posts as of June 2020

Most instagrammed tourist attractions worldwide 2018

Daily active users of Snapchat 2014-2020

Snapchat usage frequency in the United States 2020

Share of U.S. adults who are familiar with the term selfie 2018

Share of U.S. adults who have taken a selfie 2018, by age group

Share of U.S. adults who have taken a selfie 2018, by gender

U.S. adults who consider acceptable to take selfies in certain situations 2018

U.S. adults who consider unacceptable to take selfies in certain situations 2018

Pinterest: number of monthly active users worldwide 2016-2020

Most pinned topics on Pinterest 2018

Common ways online shoppers worldwide research unfamiliar digital retailers 2019

Sources of inspiration for new products in the U.S. 2020

Sources of information about products in the U.S. 2020

Attitudes towards online shopping in the U.S. 2020

Important characteristics of online shops for U.S. consumers 2018

Key factors for U.S. users to shop via Amazon 2020

U.S. Amazon shopper product review trust 2020

Number of online product reviews expected by U.S. digital shoppers 2019, by age

Trust in online customer reviews 2014-2018

U.S. device preference for reading online reviews 2019

Types of information procured by U.S. consumers via smartphone vs in-store 2019

Cumulative number of reviews submitted to Yelp 2009-2020

Number of user reviews and opinions on TripAdvisor worldwide 2014-2020

Number of user-generated reviews on Goodreads 2012-2019