In 2017, RBC was the largest bank in Canada, with approximately 1.28 trillion Canadian dollars in total assets. RBC has a very strong brand, especially in Canada. It was the overall leading Canadian brand and the most valuable banking brand as of February 2017, with 12.66 billion U.S. dollars in brand value.
The market capitalization of RBC amounted to almost 147 billion Canadian dollars in 2017. The value of shareholder equity rose from 47.67 billion Canadian dollars in 2013 to 73.83 billion Canadian dollars in 2017. The common share price of the bank rose to its highest point of 102.65 Canadian dollars in 2017.
RBC also has an excellent relationship with their customers. Canadian customers rated RBC as their favorite bank in Canada in 2017.