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Video-on-demand market size in Japan FY 2019-2027

Value of the video-on-demand (VoD) market in Japan from fiscal year 2019 to 2020 with a forecast until 2027

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Release date

December 2021



Survey time period

fiscal year 2019 to 2020; the Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year

Supplementary notes


The market size is based on the total amount of money paid by consumers to service operators. It covers transaction video-on-demand (TVoD), electronic sell-through (EST), and subscription video-on-demand (SVoD). It also includes live streaming services such as DAZN and paid services that offer simultaneous broadcasting and streaming like WOWOW. In the case of services that are part of service sets, such as Amazon Prime Video, the consumer expenditure on visual contents is counted. In the case of free services, such as YouTube and Abema, the expenditures of premium members are counted, while advertising-expenses of sponsors are excluded.

1 Japanese yen equals 0.0087 U.S. dollars or 0.0077 euros as of February 2022.

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