Global: tissue & hygiene paper country revenue

China was the world leader in tissue and hygiene paper revenue in 2021 at 32.4 billion U.S. dollars. The United States was second in that year with 30.4 billion dollars in revenue.

Revenue of the tissue & hygiene paper market worldwide in 2021, by country (in million U.S. dollars)

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Supplementary notes

The market Tissue and Hygiene Paper is divided into six segments: Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Diapers and Incontinence. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The high capital intensity of the industry and the relative saturation of its markets has led to the consolidation of the field into just a few dominant companies. The most important manufacturers to name are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä.

All figures are estimate. A detailed methodology can be found in the Statista Consumer Market Outlook.

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