Click and collect - statistics & facts
The click and collect service enables consumers to buy online and collect their purchases at the store or a pickup station. The service saves significant shipment charges both for retailers and consumers. Indeed, convenience was the main benefit pointed out by U.S. consumers when choosing BOPIS (buy online, pick up in store) options.
Thanks to the favorable growth of omnichannel retail, sales generated through click and collect were expected to increase even before the coronavirus (COVID-19) pandemic. However, the restrictions imposed by the emergency certainly induced more consumers to place orders online and pick them up in stores, as browsing in brick-and-mortar stores was not possible. At a time where contactless shopping was required, curbside pickup gained popularity. In this case, individuals didn't have to leave their cars and could avoid entering the stores. During the 2020 holiday season’s shopping, one in two U.S. consumers used curbside pickup more than the previous year.
