According to a study by Movinga
, almost one quarter of all food bought by private households in the U.S. gets wasted. However, if asked, U.S. households estimate their food waste
problem to be considerably lower. A similar discrepancy in actual and estimated food waste can be observed in the UK
. Whilst in reality 15 percent Britons’ food is for the bin, citizens in the United Kingdom estimate to use 95 percent of their groceries.