Use of social media ads among marketers worldwide 2023, by platform

Published by Statista Research Department, Sep 17, 2024
During a 2023 survey, 67 percent of responding marketers from across the world stated they often or sometimes used Facebook ads in their work. According to the results of this survey, Facebook was the most used ad platform. Instagram ranked second, with 52 percent of respondents saying they often or sometimes used ads on this platform.

Frequency of social media ad use among marketers worldwide as of January 2023, by platform

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Release date

May 2023

Region

Worldwide

Survey time period

January 2023

Number of respondents

2,133 marketers

Special properties

most participants were based in the USA, Canada, the UK, India, and Australia

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Statistics on " Social media advertising and marketing worldwide "

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Overview

7

Market leaders

5

Usage

6

Effectiveness & metrics

5

Consumers

4

The role of AI in social media marketing

4

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Topics

TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaVideo advertising and marketing worldwide
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