Number of users of OTT video worldwide 2018-2027

Number of users of OTT video worldwide from 2018 to 2027

Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Supplementary notes

Data provided by Statista Market Insights are estimates.

Over-the-top video (OTT video) refers to the transmission and sale of video content over the internet. Users can access OTT content via networked devices such as PCs, laptops, tablets, set-top boxes and game consoles. By controlling the IP address, content can be restricted to specific countries. In addition to all advertising-financed moving image content, from premium to user-generated (OTT Video Advertising), Video-on-Demand (VoD) services are also part of this category. VoD offers essentially comprise three fee-based business models: time-limited individual rentals of professionally produced films, series or shows (transactional VoD or TVoD), the subscription to a video streaming service such as Netflix or Amazon Prime Video with unlimited access to the content offered for the duration of the subscription (subscription VoD or SVoD) and individual purchases of films or series as direct downloads, analogous to the purchase of a DVD or Blu-Ray (electronic sell-through or EST).

Open this statistic in...
Citation formats
Use Statista now: unlimited access to all content

Statistics on " Video streaming worldwide "

Statistics on Video streaming worldwide

Overview

6

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

5

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

6

Providers' attitudes

4

Further related statistics

20
Use Statista now: unlimited access to all content
Learn more about how Statista can support your business.