En 2021, aproximadamente 3.080 millones de personas usaron video over-the-top (OTT) en todo el mundo. Según Advertising & Media Outlook, los usuarios de este mercado aumentarán hasta aproximadamente 3.930 millones de personas en todo el mundo para 2026.
Number of OTT video users worldwide from 2017 to 2026 (in millions)
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- Italy: usage of sound playing on Facebook videos 2018, by age group
- Italy: preferred online videos 2018, by age group and category
- Revenue distribution of video on demand (VOD) segments in Germany 2014-2019
- Video on-demand services in Denmark 2019, by genre
- Video engagement for news-focused Facebook publishers 2017
- Canada online video ads and TV commercials perception 2013-2015
- Active OTT platforms in Europe 2015-2019, by service type
- SVoD peentration in Asia Pacific 2010-2020
- Amazon Prime Video user awareness Japan 2018, by age
- Sign-ups and MAAs to the streaming service Peacock in the U.S. 2020-2022
- Industry revenue of “lead, zinc and tin production“ in Spain 2012-2025
Statista. (February 7, 2022). Number of OTT video users worldwide from 2017 to 2026 (in millions) [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/forecasts/1207843/ott-video-users-worldwide
Statista. "Number of OTT video users worldwide from 2017 to 2026 (in millions)." Chart. February 7, 2022. Statista. Accessed August 09, 2022. https://www.statista.com/forecasts/1207843/ott-video-users-worldwide
Statista. (2022). Number of OTT video users worldwide from 2017 to 2026 (in millions). Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/forecasts/1207843/ott-video-users-worldwide
Statista. "Number of Ott Video Users Worldwide from 2017 to 2026 (in Millions)." Statista, Statista Inc., 7 Feb 2022, https://www.statista.com/forecasts/1207843/ott-video-users-worldwide
Statista, Number of OTT video users worldwide from 2017 to 2026 (in millions) Statista, https://www.statista.com/forecasts/1207843/ott-video-users-worldwide (last visited August 09, 2022)