Global: OTT video number of users 2018-2027

The global number of users in the OTT video segment of the media market was forecast to continuously increase between 2023 and 2027 by in total 709 million individuals (+20.22 percent). The user number is estimated to amount to 4.2 billion individuals in 2027.Find further information concerning the OTT video segment of the media market by looking at key market indicators in further countries. Here you can find its revenue in Thailand and user penetration worldwide.

Number of users of OTT video worldwide from 2018 to 2027 (in millions)

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Supplementary notes

Data provided by Statista Market Insights are estimates.

Over-the-top video (OTT video) refers to the transmission and sale of video content over the internet. Users can access OTT content via networked devices such as PCs, laptops, tablets, set-top boxes and game consoles. By controlling the IP address, content can be restricted to specific countries. In addition to all advertising-financed moving image content, from premium to user-generated (OTT Video Advertising), Video-on-Demand (VoD) services are also part of this category. VoD offers essentially comprise three fee-based business models: time-limited individual rentals of professionally produced films, series or shows (transactional VoD or TVoD), the subscription to a video streaming service such as Netflix or Amazon Prime Video with unlimited access to the content offered for the duration of the subscription (subscription VoD or SVoD) and individual purchases of films or series as direct downloads, analogous to the purchase of a DVD or Blu-Ray (electronic sell-through or EST).

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