Russia: food & personal care b2b users by age

Concerning the five age groups, the group of 25-34 years has the largest share with 27.07 percent. Contrastingly, the group of 18-24 years is ranked last, with 10.42 percent. Their difference, compared to the 25-34 years, lies at 16.65 percentage points.

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Share of users of food and personal care e-commerce in Russia in 2021, by age

Characteristic	Share of users
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Supplementary notes

The eCommerce market segment Food & Personal Care contains the online trade of food and beverages (excluding baby food), as well as medicine, cosmetics, and pharmaceutical and personal care products (inclusive of prescription drugs for the private end user (B2C)). The market segment also includes medical products for private use (e.g. blood pressure monitors, disinfectants, dressings). All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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