Russia: household appliances users by segment

There were 31.6 million consumers in the e-commerce household appliances market in Russia in 2021. According to the Statista Digital Market Outlook the small appliances segment had the most consumers in 2021 with 25.3 million users. This segment is expected to continue having the highest number of users until at least 2025.

Number of users of household appliances e-commerce in Russia from 2017 to 2025, by segment (in millions)

Characteristic	Small Appliances	Major Appliances	Other Household Appliances
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Supplementary notes

The eCommerce market sub-segment Household Appliances covers the online sale of long-lasting home appliances that are usually used in private households. These household appliances can be further divided into major appliances (e.g., washing machines, dishwashers, refrigerators) and small appliances (e.g., coffee machines, microwaves, ovens, electric kettles, vacuum cleaners, irons). Other Household Appliances includes, among others, floor steamers, garbage disposals, pasta makers, and curling irons. All monetary figures refer to the annual gross revenue and do not factor in shipping costs.

All figures are estimates. A detailed methodology can be found in the Statista Digital Market Outlook.

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