Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length
Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length
This statistic presents a distribution of digital video ad impression in Canada from the second quarter of 2014 to the fourth quarter of 2017, by total ad length. It was found that 21 percent of the digital video ads viewed in the fourth quarter of 2017 were 30 seconds long.
Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length
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| 15 seconds | 20 seconds | 30 seconds | 10 seconds | 60 seconds | Other | |
|---|---|---|---|---|---|---|
| Q2 2014 | 54% | 1% | 45% | - | 3% | - |
| Q3 2014 | 72% | - | 28% | - | - | - |
| Q4 2014 | 65% | - | 31% | 3% | - | - |
| Q2 2015 | 48% | - | 46% | - | 1% | - |
| Q3 2015 | 57% | - | 40% | - | - | - |
| Q4 2015 | 57% | - | 37% | - | - | 4% |
| Q1 2016 | 50% | - | 35% | - | 15% | - |
| Q2 2016 | 61% | - | 38% | - | 1% | - |
| Q3 2016 | 47% | 3% | 50% | - | - | 1% |
| Q4 2016 | 47% | 3% | 50% | - | - | 1% |
| Q1 2017 | 39% | - | 60% | - | - | 1% |
| Q2 2017 | 55% | - | 39% | - | - | 6% |
| Q3 2017 | 63% | - | 33% | - | - | 4% |
| Q4 2017 | 79% | - | 21% | - | - | - |
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Statistics on "Digital advertising in Canada"
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