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Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length
Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length
Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length
by A. Guttmann,
last edited
Oct 24, 2018
This statistic presents a distribution of digital video ad impression in Canada from the second quarter of 2014 to the fourth quarter of 2017, by total ad length. It was found that 21 percent of the digital video ads viewed in the fourth quarter of 2017 were 30 seconds long.
Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length
Loading statistic...
| 15 seconds | 20 seconds | 30 seconds | 10 seconds | 60 seconds | Other | |
|---|---|---|---|---|---|---|
| Q2 2014 | 54% | 1% | 45% | - | 3% | - |
| Q3 2014 | 72% | - | 28% | - | - | - |
| Q4 2014 | 65% | - | 31% | 3% | - | - |
| Q2 2015 | 48% | - | 46% | - | 1% | - |
| Q3 2015 | 57% | - | 40% | - | - | - |
| Q4 2015 | 57% | - | 37% | - | - | 4% |
| Q1 2016 | 50% | - | 35% | - | 15% | - |
| Q2 2016 | 61% | - | 38% | - | 1% | - |
| Q3 2016 | 47% | 3% | 50% | - | - | 1% |
| Q4 2016 | 47% | 3% | 50% | - | - | 1% |
| Q1 2017 | 39% | - | 60% | - | - | 1% |
| Q2 2017 | 55% | - | 39% | - | - | 6% |
| Q3 2017 | 63% | - | 33% | - | - | 4% |
| Q4 2017 | 79% | - | 21% | - | - | - |
| 15 seconds | 20 seconds | 30 seconds | 10 seconds | 60 seconds | Other | |
|---|---|---|---|---|---|---|
| Q2 2014 | 54% | 1% | 45% | - | 3% | - |
| Q3 2014 | 72% | - | 28% | - | - | - |
| Q4 2014 | 65% | - | 31% | 3% | - | - |
| Q2 2015 | 48% | - | 46% | - | 1% | - |
| Q3 2015 | 57% | - | 40% | - | - | - |
| Q4 2015 | 57% | - | 37% | - | - | 4% |
| Q1 2016 | 50% | - | 35% | - | 15% | - |
| Q2 2016 | 61% | - | 38% | - | 1% | - |
| Q3 2016 | 47% | 3% | 50% | - | - | 1% |
| Q4 2016 | 47% | 3% | 50% | - | - | 1% |
| Q1 2017 | 39% | - | 60% | - | - | 1% |
| Q2 2017 | 55% | - | 39% | - | - | 6% |
| Q3 2017 | 63% | - | 33% | - | - | 4% |
| Q4 2017 | 79% | - | 21% | - | - | - |
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by A. Guttmann,
last edited
Oct 24, 2018
This statistic presents a distribution of digital video ad impression in Canada from the second quarter of 2014 to the fourth quarter of 2017, by total ad length. It was found that 21 percent of the digital video ads viewed in the fourth quarter of 2017 were 30 seconds long.
- Source
- Videology
- Show further sources information
- Show publisher information
- Release date
- February 2018
- Region
- Canada
- Survey time period
- Q2 2014 to Q4 2017
- Supplementary notes
-
Note: represents activity on Videology's network, broader metrics may vary.
The source does not provide information regarding percentage points exceeding 100 percent.
Missing figures have not been provided by the source.
No data for Q1 2015 due to a change in methodology.
Source
- Source
- Videology
- Show further sources information
- Show publisher information
- Release date
- February 2018
More information
- Region
- Canada
- Survey time period
- Q2 2014 to Q4 2017
- Supplementary notes
-
Note: represents activity on Videology's network, broader metrics may vary.
The source does not provide information regarding percentage points exceeding 100 percent.
Missing figures have not been provided by the source.
No data for Q1 2015 due to a change in methodology.
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