Canada digital video ad impressions by ad length 2017

This statistic presents a distribution of digital video ad impression in Canada from the second quarter of 2014 to the fourth quarter of 2017, by total ad length. It was found that 21 percent of the digital video ads viewed in the fourth quarter of 2017 were 30 seconds long.

Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length

Characteristic	15 seconds	20 seconds	30 seconds	10 seconds	60 seconds	Other
Q2 2014	54%	1%	45%	-	3%	-
Q3 2014	72%	-	28%	-	-	-
Q4 2014	65%	-	31%	3%	-	-
Q2 2015	48%	-	46%	-	1%	-
Q3 2015	57%	-	40%	-	-	-
Q4 2015	57%	-	37%	-	-	4%
Q1 2016	50%	-	35%	-	15%	-
Q2 2016	61%	-	38%	-	1%	-
Q3 2016	47%	3%	50%	-	-	1%
Q4 2016	47%	3%	50%	-	-	1%
Q1 2017	39%	-	60%	-	-	1%
Q2 2017	55%	-	39%	-	-	6%
Q3 2017	63%	-	33%	-	-	4%
Q4 2017	79%	-	21%	-	-	-

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Release date

February 2018

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Region

Canada

Survey time period

Q2 2014 to Q4 2017

Supplementary notes

Note: represents activity on Videology's network, broader metrics may vary.
The source does not provide information regarding percentage points exceeding 100 percent.
Missing figures have not been provided by the source.
No data for Q1 2015 due to a change in methodology.

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