Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length

Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length

Distribution of digital video ad impressions in Canada Q2 2014-Q4 2017, by ad length This statistic presents a distribution of digital video ad impression in Canada from the second quarter of 2014 to the fourth quarter of 2017, by total ad length. It was found that 21 percent of the digital video ads viewed in the fourth quarter of 2017 were 30 seconds long.
Show more

Distribution of digital video ad impressions in Canada from 2nd quarter 2014 to 4th quarter 2017, by ad length

Loading statistic...
15 seconds20 seconds30 seconds10 seconds60 secondsOther
Q2 201454%1%45%-3%-
Q3 201472%-28%---
Q4 201465%-31%3%--
Q2 201548%-46%-1%-
Q3 201557%-40%---
Q4 201557%-37%--4%
Q1 201650%-35%-15%-
Q2 201661%-38%-1%-
Q3 201647%3%50%--1%
Q4 201647%3%50%--1%
Q1 201739%-60%--1%
Q2 201755%-39%--6%
Q3 201763%-33%--4%
Q4 201779%-21%---
15 seconds20 seconds30 seconds10 seconds60 secondsOther
Q2 201454%1%45%-3%-
Q3 201472%-28%---
Q4 201465%-31%3%--
Q2 201548%-46%-1%-
Q3 201557%-40%---
Q4 201557%-37%--4%
Q1 201650%-35%-15%-
Q2 201661%-38%-1%-
Q3 201647%3%50%--1%
Q4 201647%3%50%--1%
Q1 201739%-60%--1%
Q2 201755%-39%--6%
Q3 201763%-33%--4%
Q4 201779%-21%---
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents a distribution of digital video ad impression in Canada from the second quarter of 2014 to the fourth quarter of 2017, by total ad length. It was found that 21 percent of the digital video ads viewed in the fourth quarter of 2017 were 30 seconds long.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Digital advertising in Canada"
  • North America overview
  • Canada overview
  • Spending by formats & channels
  • Marketer perspective & effectiveness
  • Consumption & perception
  • Adblocking
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.