Digital video ad impressions in the U.S. 2014-2018, by ad length

Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length

by A. Guttmann, last edited Jan 4, 2019
Digital video ad impressions in the U.S. 2014-2018, by ad length This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.
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Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length

Loading statistic...
15 seconds30 seconds60 secondsOther
Q1 201846%52%-2%
Q4 201735%59%-6%
Q3 201737%59%-4%
Q2 201737%53%-10%
Q1 201747%45%-8%
Q4 201655%36%-9%
Q3 201646%50%-4%
Q2 201636%60%-4%
Q1 201635%61%-4%
Q4 201536%60%-4%
Q3 201553%44%1%-
Q2 201550%48%1%-
Q4 201440%59%--
Q3 201435%63%1%-
Q2 201454%46%--
15 seconds30 seconds60 secondsOther
Q1 201846%52%-2%
Q4 201735%59%-6%
Q3 201737%59%-4%
Q2 201737%53%-10%
Q1 201747%45%-8%
Q4 201655%36%-9%
Q3 201646%50%-4%
Q2 201636%60%-4%
Q1 201635%61%-4%
Q4 201536%60%-4%
Q3 201553%44%1%-
Q2 201550%48%1%-
Q4 201440%59%--
Q3 201435%63%1%-
Q2 201454%46%--
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by A. Guttmann, last edited Jan 4, 2019
This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.
Show more
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