Digital video ad impressions in the U.S. by ad length 2018

This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.

Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length

Characteristic	15 seconds	30 seconds	60 seconds	Other
Q1 2018	46%	52%	-	2%
Q4 2017	35%	59%	-	6%
Q3 2017	37%	59%	-	4%
Q2 2017	37%	53%	-	10%
Q1 2017	47%	45%	-	8%
Q4 2016	55%	36%	-	9%
Q3 2016	46%	50%	-	4%
Q2 2016	36%	60%	-	4%
Q1 2016	35%	61%	-	4%
Q4 2015	36%	60%	-	4%
Q3 2015	53%	44%	1%	-
Q2 2015	50%	48%	1%	-
Q4 2014	40%	59%	-	-
Q3 2014	35%	63%	1%	-
Q2 2014	54%	46%	-	-

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Release date

May 2018

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Region

United States

Survey time period

Q2 2014 to Q1 2018

Supplementary notes

Note: represents activity on Videology's network, broader metrics may vary.
The source does not provide information regarding percentage points exceeding 100 percent.
Missing figures have not been provided by the source.
The sourced did not provide data for Q1 2015.
Figures other than for Q3 2017 come from earlier reports.

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