Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length

Digital video ad impressions in the U.S. 2014-2018, by ad length This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.
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15 seconds30 seconds60 secondsOther
Q2 201454%46%--
Q3 201435%63%1%-
Q4 201440%59%--
Q2 201550%48%1%-
Q3 201553%44%1%-
Q4 201536%60%-4%
Q1 201635%61%-4%
Q2 201636%60%-4%
Q3 201646%50%-4%
Q4 201655%36%-9%
Q1 201747%45%-8%
Q2 201737%53%-10%
Q3 201737%59%-4%
Q4 201735%59%-6%
Q1 201846%52%-2%
15 seconds30 seconds60 secondsOther
Q2 201454%46%--
Q3 201435%63%1%-
Q4 201440%59%--
Q2 201550%48%1%-
Q3 201553%44%1%-
Q4 201536%60%-4%
Q1 201635%61%-4%
Q2 201636%60%-4%
Q3 201646%50%-4%
Q4 201655%36%-9%
Q1 201747%45%-8%
Q2 201737%53%-10%
Q3 201737%59%-4%
Q4 201735%59%-6%
Q1 201846%52%-2%
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Description Source More information
This statistic presents a distribution of digital video ad impression in the United States from the second quarter of 2014 to the first quarter of 2018, by total ad length. It was found that 46 percent of the digital video ads viewed within the first quarter of 2018 were in the length of 15 seconds.
Show more
Release date
May 2018
Region
United States
Survey time period
Q2 2014 to Q1 2018
Supplementary notes
Note: represents activity on Videology's network, broader metrics may vary.
The source does not provide information regarding percentage points exceeding 100 percent.
Missing figures have not been provided by the source.
The sourced did not provide data for Q1 2015.
Figures other than for Q3 2017 come from earlier reports.

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