This statistic presents information on the targeting methods used by digital video advertisers in Canada in the fourth quarter of 2017. The second most popular technique was behavioral targeting, used by 45 percent of all ads served with the advanced targeting option.
Targeting methods used by digital video advertisers in Canada in fourth quarter 2017
Characteristic
Share of total video impressions
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Videology. (February 5, 2018). Targeting methods used by digital video advertisers in Canada in fourth quarter 2017 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/318744/targeting-methods-digital-video-advertisers-canada/
Videology. "Targeting methods used by digital video advertisers in Canada in fourth quarter 2017." Chart. February 5, 2018. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/318744/targeting-methods-digital-video-advertisers-canada/
Videology. (2018). Targeting methods used by digital video advertisers in Canada in fourth quarter 2017. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/318744/targeting-methods-digital-video-advertisers-canada/
Videology. "Targeting Methods Used by Digital Video Advertisers in Canada in Fourth Quarter 2017." Statista, Statista Inc., 5 Feb 2018, https://www.statista.com/statistics/318744/targeting-methods-digital-video-advertisers-canada/
Videology, Targeting methods used by digital video advertisers in Canada in fourth quarter 2017 Statista, https://www.statista.com/statistics/318744/targeting-methods-digital-video-advertisers-canada/ (last visited September 01, 2024)
Targeting methods used by digital video advertisers in Canada in fourth quarter 2017 [Graph], Videology, February 5, 2018. [Online]. Available: https://www.statista.com/statistics/318744/targeting-methods-digital-video-advertisers-canada/