Canada targeting methods of digital video advertisers 2017 | Statista

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This statistic presents information on the targeting methods used by digital video advertisers in Canada in the fourth quarter of 2017. The second most popular technique was behavioral targeting, used by 45 percent of all ads served with the advanced targeting option.

Targeting methods used by digital video advertisers in Canada in fourth quarter 2017

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Release date

February 2018

More information

Region

Canada

Survey time period

Q4 2017

Special properties

among ads using advanced tageting criteria

Supplementary notes

Note: represents activity on Videology's network, broader metrics may vary.

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