Discovery+ brand profile in the UK 2022
When it comes to video-on-demand users, brand awareness of Discovery+ is at 74% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Discovery+ in the UK?
In total, 16% of UK video-on-demand users say they like Discovery+. However, in actuality, among the 74% of UK respondents who know Discovery+, 22% of people like the brand.
What is the usage share of Discovery+ in the UK?
All in all, 14% of video-on-demand users in the UK use Discovery+. That means, of the 74% who know the brand, 19% use them.
How loyal are the users of Discovery+?
Around 10% of video-on-demand users in the UK say they are likely to use Discovery+ again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Discovery+ in the UK?
In May 2022, about 17% of UK video-on-demand users had heard about Discovery+ in the media, on social media, or in advertising over the past four weeks. Of the 74% who know the brand, that's 23%, meaning at the time of the survey there's little buzz around Discovery+ in the UK.
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