Gen Z attitudes to online advertising in the U.S. in 2023

Published by
M. Prasdorf,
May 17, 2023
In the United States, Generation Z respondents are less annoyed when they receive online ads based on their search history. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.

Attitudes to online advertising by Gen Z in the United States in 2023

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Number of respondents

60,059 respondents

Age group

18-64 years

Special properties

residential online population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these statements do you agree with?"

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Overview

8

Usage

7

Leading platforms

5

Opinion

5

Spotlight: U.S. teen girls

5

Advertising

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Topics

Social media and Generation Z in the United StatesSocial mediaSocial media usage in the United StatesMobile social media worldwideSocial media usage in the UK
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