U.S. Gen Z Instagram Snapchat TikTok usage 2021

According to a survey of Gen Z users in the United States, between 2020 and 2021 weekly TikTok usage increased by 26 percent. By comparison, Instagram usage among teenagers in the U.S. decreased, with 6.5 percent fewer respondents reporting to use the photo and video sharing platform weekly in 2021 compared to 2020. Weekly Snapchat usage among U.S. Gen Z youth remained stable, with 54 percent of respondents reporting using the video messaging app weekly in 2020 and 2021.

Share of Gen Z users in the United States using Instagram, Snapchat, and TikTok weekly from 2019 to 2021

Characteristic	Instagram	Snapchat	TikTok
2021	57%	54%	63%
2020	61%	54%	50%
2019	64%	60%	-

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Release date

November 2021

More information

Region

United States

Survey time period

2019 to 2021

Age group

12 to 17 years

Supplementary notes

According to the source: "2019 Base: 4,602 U.S. online consumers (ages 12-17); 2020 Base: 4,747 U.S. online consumers (ages 12-17); 2021 Base 4,602 U.S. online consumers (ages 12-17)"
No data for TikTok usage in 2019 were provided.

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