Weekly notifications from social apps to U.S. Gen Z mobile users 2021
According to a 2021 study of social app usage of Gen Z iOS users in the United States, mobile users aged between 18 and 25 years old received an average of 165 notifications from Discord per week. Instagram and Snapchat followed in second and third place with 144 and 139 average weekly notifications respectively. Users engaging with video social apps TikTok and YouTube received less than 45 notifications on their smartphones weekly. Users in the U.S. tend to change their in-app settings when receiving too many notifications.
