In August 2022, social media users aged between 18 and 24 years in the United States spent over 1,500 minutes on average watching content on YouTube. TikTok was the second most used platform for Gen Z users in the U.S., generating 765 minutes on average in engagement during the examined month. Instagram ranked third, with 512 minutes spent by Gen Z users on the popular photo and video-sharing platform.
Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes)
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Statistics on U.S. internet user demographics - age groups
Internet usage overview
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- Basic Statistic United States internet penetration 2000-2023
- Basic Statistic Internet usage penetration in the U.S. 2022, by age group and device
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- Premium Statistic Connected devices ownership in the U.S. 2022, by age
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Mobile device and app usage
7
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- Premium Statistic Share of U.S. children owning a smartphone 2015-2021, by age
- Premium Statistic Time spent using smartphone per week in U.S 2022, by age
- Premium Statistic Leading weekly smartphone activities by U.S. users 2022, by age
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Online activities
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- Basic Statistic Internet activities of U.S. users 2021
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- Premium Statistic Frequency of watching live stream video in the U.S. 2022, by age group
- Premium Statistic U.S. users who livestream their own content 2022, by age
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Social media usage
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- Basic Statistic Social media users in the United States 2019-2028
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- Basic Statistic U.S. Facebook users 2022, by age group
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- Basic Statistic U.S. registered YouTube user reach 2022, by age group
- Basic Statistic Twitter: usage reach in the United States 2021, by age group
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Online user experiences
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- Premium Statistic U.S. views on free speech online and welcoming online environments 2022, by age group
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E-commerce
8
- Basic Statistic Retail e-commerce revenue in the U.S. 2017-2027
- Basic Statistic Main channels to buy products for consumers the U.S. 2022, by generation
- Premium Statistic E-commerce shoppers mobile audience share in the U.S. 2022, by age
- Premium Statistic Main online purchase influence factors in the U.S. & UK 2022, by generation
- Premium Statistic U.S. buyer preference for product discovery via social media 2021, by generation
- Premium Statistic Favorite platforms for online shopping videos in the U.S. 2022, by generation
- Premium Statistic Types of accounts shoppers follow and buy from in the U.S. 2022, by age
- Premium Statistic Share of online grocery buyers in the U.S. 2022, by generational cohort
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comScore. (December 21, 2022). Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes) [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/1359924/time-spent-gen-z-social-media/
comScore. "Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes)." Chart. December 21, 2022. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/1359924/time-spent-gen-z-social-media/
comScore. (2022). Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes). Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/1359924/time-spent-gen-z-social-media/
comScore. "Average Time Spent on Social Media Platforms among Gen Z Users in The United States in August 2022 (in Minutes)." Statista, Statista Inc., 21 Dec 2022, https://www.statista.com/statistics/1359924/time-spent-gen-z-social-media/
comScore, Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes) Statista, https://www.statista.com/statistics/1359924/time-spent-gen-z-social-media/ (last visited April 02, 2023)
Average time spent on social media platforms among Gen Z users in the United States in August 2022 (in minutes) [Graph], comScore, December 21, 2022. [Online]. Available: https://www.statista.com/statistics/1359924/time-spent-gen-z-social-media/