Influencer / content creators followed by type in the U.S. in 2023
In the United States, 41 percent of the residential online population state they like to watch, listen, or read about comedy content from influencers / content creators, making it the most followed type of content. The runner up in this content type ranking among U.S. American consumers is music content at 38 percent. This is according to the Statista Consumer Insights Global survey 2023.