Share of people following influencer product recommendations Germany 2021

Share of the population following influencer product recommendations in Germany in 2020 and 2021

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Source

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Release date

November 2021

Region

Germany

Survey time period

2020 and 2021

Number of respondents

23,138 respondents

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Information on total sample:
2020: 23,138 respondents, projection to 70.63 million people.

Further information on methodology available here and in the report.

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