In 2021, 78.5 percent of the German population never followed product recommendations from influencers. The survey is based on the Verbrauchs- und Medienanalyse (VuMA), which provides information on more than 1,000 brands and almost all products advertised in the media. The reports presents data on usage and purchase behavior, media usage as well as attitudes of the German-speaking population aged 14 years and older.
Share of the population following influencer product recommendations in Germany in 2020 and 2021
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VuMA. (November 17, 2021). Share of the population following influencer product recommendations in Germany in 2020 and 2021 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1268558/influencer-product-recommendations-share-of-people-following-germany/
VuMA. "Share of the population following influencer product recommendations in Germany in 2020 and 2021." Chart. November 17, 2021. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1268558/influencer-product-recommendations-share-of-people-following-germany/
VuMA. (2021). Share of the population following influencer product recommendations in Germany in 2020 and 2021. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1268558/influencer-product-recommendations-share-of-people-following-germany/
VuMA. "Share of The Population following Influencer Product Recommendations in Germany in 2020 and 2021." Statista, Statista Inc., 17 Nov 2021, https://www.statista.com/statistics/1268558/influencer-product-recommendations-share-of-people-following-germany/
VuMA, Share of the population following influencer product recommendations in Germany in 2020 and 2021 Statista, https://www.statista.com/statistics/1268558/influencer-product-recommendations-share-of-people-following-germany/ (last visited October 31, 2024)
Share of the population following influencer product recommendations in Germany in 2020 and 2021 [Graph], VuMA, November 17, 2021. [Online]. Available: https://www.statista.com/statistics/1268558/influencer-product-recommendations-share-of-people-following-germany/