Opinions on influencers earning money for product recommendations in Germany 2020

Published by
Kasia Davies,
Nov 10, 2022
In 2020, almost 24 percent of Germans were bothered by influencers receiving money for recommending products. 43 percent were not, but only as long as advertising was clearly labeled as such. The figures are based on a survey conducted in Germany in 2020 regarding opinions on influencers earning money or receiving another form of compensation in return for product suggestions.

Does it bother you that influencers recommend products for money or another form of compensation?

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Release date

April 2020

Region

Germany

Survey time period

March 2020

Number of respondents

1,068 respondents

Age group

16 years and older

Method of interview

Online survey

Citation formats
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Statistics on " Influencer marketing in Germany "

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