Opinions on influencer marketing advantages Germany 2020

Published by Statista Research Department, Jan 13, 2023
In 2020, 36 percent of German companies considered generating content a very important advantage of influence marketing. Other advantages also seen as essential were better improved communication with target groups and increased authenticity. The graph shows the results of an online survey conducted among German companies from November 2020 to January 2021.

What do you see as advantages of influencer marketing compared to traditional online marketing?

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

April 2021

Region

Germany

Survey time period

November 5, 2020 to January 31, 2021

Number of respondents

85 respondents

Special properties

Company employees responsible for social media and influencer marketing

Method of interview

Online survey

Supplementary notes

The source provides no information on missing percentage points for 100 percent.

Citation formats
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Starter Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$199 USD / Month *
Professional Account
Full access

Business Solutions including all features.

* Prices do not include sales tax.

Statistics on " Influencer marketing in Germany "

The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Influencer marketing in Germany

Influencer accounts

6

Influencer marketing in companies

7

Popular influencers

6

International overview

7

Further related statistics

16

Further Content: You might find this interesting as well

Statistics

Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
Statista Accounts: Access All Statistics. Starting from $2,388 USD / Year
Learn more about how Statista can support your business.
Menu