Most popular media for influencer marketing worldwide 2021

Published by
Valentina Dencheva,
Jan 6, 2023
During a 2020 survey carried out among marketers from Germany, United Kingdom and the United States, 58 percent of respondents said they were planning to use YouTube in their influencer marketing campaigns in 2021. TikTok was named by 35 percent of responding marketers, whereas the streaming platform Twitch by 20 percent.

Share of marketers planning to use selected media for influencer marketing in Germany, the United Kingdom, and the United States in 2020

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Release date

January 2021

Region

Germany, United Kingdom, United States

Survey time period

August 2020

Number of respondents

756 respondents

Supplementary notes

The survey was carried out via online surveys, interviews, and focus groups.

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Statistics on " Influencer marketing worldwide "

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Other statistics that may interest you Influencer marketing worldwide

Overview

8

TikTok

8

Instagram

8

YouTube

6

Further related statistics

17

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Statistics

Topics

Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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