During a survey carried out in 2020 among consumers from Germany, United Kingdom and the United States, 47 percent of respondents said they interacted with influencers on YouTube. On Instagram, the share stood at 37 percent and on Twitch at 14 percent.
Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020
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Statistics on "Influencer marketing in the United States"
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Business of Apps. (January 28, 2021). Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 [Graph]. In Statista. Retrieved November 29, 2021, from https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. "Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020." Chart. January 28, 2021. Statista. Accessed November 29, 2021. https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. (2021). Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020. Statista. Statista Inc.. Accessed: November 29, 2021. https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. "Share of Consumers from Germany, The United Kingdom, and The United States Interacting with Influencers on Selected Social Media Platforms as of August 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps, Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 Statista, https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/ (last visited November 29, 2021)
