Consumers interacting with influencers 2020, by platform

Published by Statista Research Department, Jan 6, 2023
During a survey carried out in 2020 among consumers from Germany, United Kingdom and the United States, 47 percent of respondents said they interacted with influencers on YouTube. On Instagram, the share stood at 37 percent and on Twitch at 14 percent.

Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020

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Release date

January 2021

Region

Germany, United Kingdom, United States

Survey time period

August 2020

Number of respondents

3,010 respondents

Age group

16 years and older

Supplementary notes

The survey was carried out via online surveys, interviews, and focus groups.

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Influencer marketing in GermanyInfluencer marketing in the U.S.Influencer marketing in EuropeInfluencer marketing in ItalyInfluencer marketing in the United Kingdom (UK)
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