During a survey carried out in 2020 among consumers from Germany, United Kingdom and the United States, 47 percent of respondents said they interacted with influencers on YouTube. On Instagram, the share stood at 37 percent and on Twitch at 14 percent.
Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020
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Statistics on Influencer marketing in the United States
Overview
7
- Premium Statistic Global influencer marketing value 2016-2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2023
- Premium Statistic Influencer marketing expenditure growth in the U.S. 2019-2023
- Premium Statistic Influencer marketing spending in the U.S. 2022, by platform
- Premium Statistic Influencer marketing penetration rate in the U.S. 2020-2025
- Premium Statistic Importance of digital media types in marketing in the U.S. 2021
- Premium Statistic New B2B marketing tactics to be used in the U.S. 2022
Budget & costs
5
- Premium Statistic Share of marketing budgets spent on influencer marketing worldwide 2022
- Premium Statistic Change in influencer marketing budgets in the U.S. 2021
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by gender
- Premium Statistic Average amount paid per influencer marketing post in the U.S. 2021, by ethnicity
- Premium Statistic Influencers who would work with brands for free products in the U.S. 2022
Doing business
6
- Premium Statistic Top ways in which influencers can become more valuable to brands worldwide 2022
- Premium Statistic Influencer marketing expenditure in the U.S. 2019-2024, by platform
- Premium Statistic Goals of influencer marketing in the U.S. 2022
- Premium Statistic Performance of influencer content compared to brand-created content in the U.S. 2021
- Premium Statistic Shoppability functions used in Instagram influencer marketing in the U.S. 2021
- Premium Statistic Usage of shoppability in influencer marketing in the U.S. 2021
Market leaders
8
- Premium Statistic Most mentioned brands on English-language Instagram worldwide 2021
- Premium Statistic Most talked about brands on TikTok worldwide 2021
- Premium Statistic Highest-earning YouTube stars 2021
- Premium Statistic Leading platforms used by marketers for influencer marketing in the U.S. 2020-2025
- Premium Statistic Most talked about brands on Instagram in the U.S. 2021
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic TikTok influencer marketing content types in the U.S. & Canada 2022
- Premium Statistic Fastest growing U.S. TikTok influencers 2021, by new followers
Consumer perspective
8
- Premium Statistic Marketing channels influencing online purchase decisions in the U.S. 2022
- Premium Statistic Main purchase recommendation sources in the U.S. 2022, by generation
- Premium Statistic Consumer reactions to brands incorporating UCG in marketing U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception in the U.S. 2022
- Premium Statistic Social media activities creating a positive brand perception U.S. 2022, by gender
- Premium Statistic Factors driving Gen Z engagement with new brands on social media in the U.S. 2022
- Premium Statistic Ways influencer content impacts brand perception of consumers in the U.S. 2022
- Basic Statistic Consumers following at least one virtual influencer U.S. 2022, by age group
Further related statistics
14
- Leading challenges of influencer marketing in the U.S. 2019
- Italy: main parameters for selection of influencer in IM 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- Main contents released by influencers in Italy 2019, by frequency
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Italy: share of marketers compensating influencers in the IM 2019
- Main forms of payment for influencers in Italy 2019
- Share of marketers asking for transparency according to the influencers 2019
- Influencer marketing success measurement metrics in the U.S. 2021
- Share of the fixed-voice sector revenue in the telecom market France 2009-2019
- Opinions on animal testing, zoos, and circuses in Poland 2018
- MegaFon download speed in Russia 2021, by city
Further Content: You might find this interesting as well
Statistics
- Leading challenges of influencer marketing in the U.S. 2019
- Italy: main parameters for selection of influencer in IM 2019
- Leading ways to find influencers by marketers in the U.S. 2019
- Leading factors swaying towards cooperation with influencers in the U.S. 2019
- Planned influencer marketing spending in the United Kingdom (UK) 2018
- Main contents released by influencers in Italy 2019, by frequency
- Most effective content types in influencer marketing according to U.S. marketers 2019
- Italy: share of marketers compensating influencers in the IM 2019
- Main forms of payment for influencers in Italy 2019
- Share of marketers asking for transparency according to the influencers 2019
- Influencer marketing success measurement metrics in the U.S. 2021
- Share of the fixed-voice sector revenue in the telecom market France 2009-2019
- Opinions on animal testing, zoos, and circuses in Poland 2018
- MegaFon download speed in Russia 2021, by city
Business of Apps. (January 28, 2021). Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 [Graph]. In Statista. Retrieved February 05, 2023, from https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. "Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020." Chart. January 28, 2021. Statista. Accessed February 05, 2023. https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. (2021). Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020. Statista. Statista Inc.. Accessed: February 05, 2023. https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps. "Share of Consumers from Germany, The United Kingdom, and The United States Interacting with Influencers on Selected Social Media Platforms as of August 2020." Statista, Statista Inc., 28 Jan 2021, https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/
Business of Apps, Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 Statista, https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/ (last visited February 05, 2023)
Share of consumers from Germany, the United Kingdom, and the United States interacting with influencers on selected social media platforms as of August 2020 [Graph], Business of Apps, January 28, 2021. [Online]. Available: https://www.statista.com/statistics/1202588/consumers-interact-influencers-platforms/