During a survey carried out in 2020 among marketers from Germany, United Kingdom, and the United States, more than a fifth said that online advertising in general was the platform with highest influencer marketing return on investment (ROI). YouTube and Instagram ranked second, both with 18 percent.
Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Influencer Orchestration Network. (November 16, 2020). Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 [Graph]. In Statista. Retrieved November 09, 2024, from https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. "Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020." Chart. November 16, 2020. Statista. Accessed November 09, 2024. https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. (2020). Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020. Statista. Statista Inc.. Accessed: November 09, 2024. https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network. "Platforms with Highest Influencer Marketing Return on Investment (Roi) According to Professionals in Germany, The United Kingdom, and The United States as of August 2020." Statista, Statista Inc., 16 Nov 2020, https://www.statista.com/statistics/1201174/influencer-marketing-roi/
Influencer Orchestration Network, Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 Statista, https://www.statista.com/statistics/1201174/influencer-marketing-roi/ (last visited November 09, 2024)
Platforms with highest influencer marketing return on investment (ROI) according to professionals in Germany, the United Kingdom, and the United States as of August 2020 [Graph], Influencer Orchestration Network, November 16, 2020. [Online]. Available: https://www.statista.com/statistics/1201174/influencer-marketing-roi/