Industries increasing spending on influencer marketing 2020
During a survey carried out in 2020 among marketers from Germany, United Kingdom and the United States, 79 percent of retail marketers said they had increased their spending on influencer marketing in 2020. Almost three-quarters of all surveyed professionals confirmed that they increased their budget for this type of marketing. Two-thirds of these respondents also said that influencer marketing had a better return on investment than traditional advertising campaigns.
