Influencer / content creators followers as of June 2023, by gender

In 2023, some 95 percent of male respondents follow influencers / content creators online. This is according to the exclusive results from the Statista Consumer Insights, which shows that around 93 percent of female consumers also fall into this category.

Influencer / content creators followers as of June 2023, by gender

Characteristic	Influencer/ content creators follower	Non-follower
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Number of respondents

29,826 respondents

Age group

18-64 years

Special properties

Results are an aggregation of four surveys carried out during the stated time period. Results cover 21 countries worldwide and are weighted*

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"

* The results are weighted based on the internet population per country.

The countries covered in the survey are:
Australia, Austria, Brazil, Canada, China, Finland, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, South Korea, Spain, Sweden, Switzerland, United Kingdom, United States, South Africa

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