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Brand awareness for beer brands among consumers in the U.S. 2017

Beer is the most commonly consumed alcoholic beverage in the U.S., as of 2016 . People drink it on events like super bowls, at barbecue parties, on thanksgiving dinners, and several other occasions. It is also the most frequently sold alcoholic beverage in the supermarkets and as of 2018, it holds the biggest sales market share in the United States’ alcohol industry. So, what are the beer brands U.S consumers (of 21 and older) are most familiar with?

A major part of the 21+ respondents in the U.S. are familiar with Budweiser and Bud Light rather as compared to other beer brands. Both these labels are owned by the same multinational corporation Anheuser-Busch. Heineken ranks third on this list with 8 out of 10 respondents being familiar with it. It is also the second most popular beer brand in the world behind Budweiser and as of 2019, Heineken has a brand value of nearly US$11.6 billion.

Which of the following beer brands do you know (at least by name)?

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Number of respondents

1,004 respondents

Age group

21 years and older

Supplementary notes

Multiple answers were possible.

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Statistics on "Beer brands: Heineken"

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